The project aims to create a one-page website for a consulting company based in the UAE.
It was necessary to:
Convey the value of services
Generate leads from the website
Create a modern website
Challenges faced:
Low conversion due to lack of information
Outdated design
Unclear positioning
Lack of calls to action
Conducted UX research, simplified the structure, and emphasized the company's values and strengths. Used a minimalist yet impactful design with a focus on calls to action.
Developed a system for collecting applications through a detailed quiz, allowing the company to classify clients at an early stage and conduct consultations based on the data obtained.
Presented the company's services as packaged offerings, enabling potential clients to assess their costs at early stages of interaction.
The updated vision of the company and a well-thought-out branding strategy elevated the team to a qualitatively new level. Modern visual solutions attracted the target audience's attention and helped rekindle interest from potential clients, contributing to increased brand recognition and a rise in incoming applications.
